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fair&Event

Japan IT Week Autumn 2014: Record Breaking Visitor, Exhibitor Conference Attendee Numbers

 [FairNews]Reed Exhibitions Japan held this year’s edition of Japan IT Week Autumn (The autumn edition of Japan IT 

Week - Japan’s largest comprehensive B-to-B IT trade show) from October 29 until October 31 at Makuhari Messe, Japan. http://www.japan-it.jp/en/aki/ 

The show is the largest comprehensive IT show held in Japan in the second half of the year and was composed of 7 independent exhibitions: 5th Cloud Computing Expo 

Japan (CLOUD JAPAN Autumn), 4th Web & Mobile Marketing Expo (Web-Mo Autumn), 3rd Data Center Expo (DATA CENTER Autumn), 4th Information Security Expo (IST Autumn), 4th 

Smartphone & Mobile Expo (SMARTPHONE Autumn), 3rd Big Data Management Expo (BIG DATA Autumn) (former: Big Data & Data Management Expo) and 2nd Direct Commerce 

Solutions Expo (DIREX Autumn). 
The 7 exhibitions allowed visiting professionals to seek solutions to aid future business, exhibiting firms to launch new products, technologies, services etc. and for 

the two parties to negotiate and make new business relations with one another. 

In parallel to the 7 exhibitions, 33 Technical Conference sessions were held throughout the show period, serving as a venue for experts to share the latest technology 

trends, market insights, hints to utilise new technologies and solutions for business. For details of the Technical Conference Sessions: http://www.japan-

it.jp/en/aki/seminar/ 

Growing show serving as a great venue to find IT solutions for business 

Overall the show gathered 426 exhibitors, 31,706 professional visitors, 9,305 conference attendees from Japan, Asia and the world. From the launch of the show 5 years 

ago, Japan IT Week Autumn has continued to grow and this year, there was a 40% growth in overall show scale in comparison to previous edition. As though to confirm the 

lively atmosphere of the show ground, exhibitor, visitor and conference attendee numbers increased and were all record breaking figures since the launch of the show. 

(Exhibitor numbers: 33% increase, Visitor numbers: 23%, Conference attendees: 27% increase) 

Show Highlights 

· Information security is key 

The number of cyber-attacks in Japan is continually increasing every year and so is the need for information security. Information Security Expo (IST Autumn) served as 

the platform to seek new solutions for firms and organisations to find new ways to up their information security. Major firms of the field such as FIREEYE, F5 NETWORKS 

JAPAN, D.O.S, MOTEX, INTERCOM etc. showcased their latest technologies and services. 
To get further tips to up information security, the Information Security Expo Special Session was held in parallel to the show by FireEye talking about “The next 

evolution of security: Adaptive Defense” and F5 Networks on “Next Generation Threat Prevention: Security Strategies for Datacenter to Address Paradigm Shifts in 

Cyber-security” 

· Informative conference sessions to catch the latest trends and business tips 

In order for show participants to get the latest technology trends, future outlook on the industry, markets and catch new ideas and tips on how to succeed, Japan IT 

Week Autumn held various Technical Conference sessions during the show. 
Keynote session was one of the sessions that attracted much attention among conference attendees with a great line-up of speakers. MICROSOFT JAPAN discussed “Use of 

Cloud Computing in 2020 and the Road from Now: Changes in the Purpose of Enterprise Cloud Computing from Cost Reduction to Value Creation” followed by ORACLE on “The 

Future of Cloud: Oracles View on Cloud” and SALESFORCE.COM held a talk on “Global Customer Success Platform”. 
Other leading firms also held sessions at the Technical Conference such as: IBM JAPAN, SAP JAPAN, BOX, CISCO SYSTEMS, MINISTRY OF ECONOMY TRADE AND INDUSTRY, MINISTRY 

OF INTERNAL FAIRS AND COMMUNICATION, TOKYO UNIVERSITY, ACCENTURE, IDC FRONTIER etc. 

· Wide range of smartphone/mobile apps and solutions 

The telecommunication business sector is forecasted to further attract business thus the 4th Web & Mobile Marketing Expo (Web-Mo Autumn) and 4th Smartphone & Mobile 

Expo (SMARTPHONE Autumn) were two of the most busiest shows out of the 7 exhibitions of Japan IT Week Autumn 2014. Many of the major firms of the web/mobile marketing 

and smartphone field from Japan exhibited such as SONY, PANASONIC, NTT COMMUNICATIONS, NIFTY etc. The two shows were packed throughout the 3-day show period with 

professionals seeking the latest products, technologies and services for smartphones and web & mobile marketing. This year, various firms, to name a few, PLAN-B, FROM 

SCRATCH, GEO-CODE, MAVERICK etc. were showcasing exhibits related to advertising technology. At the next edition of Web & Mobile Marketing Expo at Japan IT Week Spring 

http://www.japan-it.jp/en/ there will be a new zone launched specially featuring technologies and services specialising in ad tech and it is planned to also be 

launched in next year’s Autumn edition of the show too. 

Web & mobile marketing and smartphone were also the most popular theme at the concurrently held Technical Conference: 
The Web & Mobile Marketing Expo Special Session attracted the most attendees which was held by the CEO of Netyear Group discussing the transformation of web marketing 

into a more complex digital marketing involving online advertisements, media, social media interconnected with offline database, titled “From Web Marketing to Digital 

Marketing”. The representative from LINE also held a talk on “Smartphone Marketing Promoted by LINE: New Relationship between Consumers and Businesses through LINE 

Business Connect” 
The Smartphone & Mobile Expo Special Session was led by Internet Initiative Japan discussing “The Future of Mobile Business: Changes Made by MVNO” and NIFTY talking 

about “How to Deal with the Shifts that “Mobile Devices” and “Cloud Computing” will Bring into Our Society” 

· IT to support the booming e-commerce and online retail business in Japan 

The e-commerce and online retail business are currently booming in Japan. Increasing number of manufacturers and retailers interested in investing in e-commerce 

business and due to the popular use of smartphones, purchasing patterns of consumers are changing and retailers are looking to take new Omni-channel marketing 

strategies. 2nd Direct Commerce Solutions Expo (DIREX Autumn) served as a platform for professionals to seek and compare the latest technologies, services and 

solutions to aid such business. For instance, the top 3 postal/courier companies of Japan - JAPAN POST, SAGAWA EXPRESS and YAMATO GLOBAL EXPRESS, who rarely 

participate in logistic related exhibitions together, showcased their latest total support services and solutions. 

As though to portray the popularity of this business sector, amongst the 33 Technical Conference sessions held during the show, the Direct Commerce Solutions Expo 

Special Session was the second most attended session at the Technical Conference where the top department store of the country MITSUKOSHI ISETAN lead a session on 

“Reality of E-commerce Business Launch and Growth Management” followed by a talk by a leading advertisement firm in Japan - HAKUHODOU on “How to Achieve Business 

Growth in the Age of Omni Channel: 5 KFS (Key Factors for Success) on ‘Omni Channel’” 

· National Pavilions 

Australia and Poland exhibited as national pavilions gathering technologies and solutions unique to their country. 
The Australia pavilion was launched for the first time at the Japan IT Week show series as well as being the first time ever to hold a pavilion in an IT trade show in 

Japan. 16 firms gathered from Melbourne, Victoria an area with one of the largest R&D clusters in the southern hemisphere, providing world leading, commercially 

focused ICT research. Participating firms were: BUSINESS INTELLIGENCE TECHNOLOGIES, ETRANSLATE, EXABLAZE, GENIX VENTURES, LOOKATME (MEDIA EQUATION), MESSAGEEXCHANGE, 

MIGENIUS, OPTOTECH PTY, PAPERCUT SOFTWARE INTERNATIONAL, PEERCORE INFORMATION TECHNOLOGY, PODZY, PROXIMITI, SENETAS CORPORATION, SENKO ADVANCED COMPONENTS AUSTRALIA, 

STREAMLINE SOLUTIONS, TRIMBLE PLANNING SOLUTIONS, YELLOWFIN INTERNATIONAL, ZOYU DIGITAL. The organiser of the Australian pavilion - Victorian Government ICT Trade 

Mission to Japan revealed that “Participating at the show has definitely got something for us to build on in Japan” 
It was the second time for Poland to hold a national pavilion at Japan IT Week this year. 10 firms participated CLOUD SOLUTION CENTER, FIBAR GROUP, HUM CLUB CLUSTER, 

HUMANETWORK, KALIOP POLSKA, MLABS, MPAY, VELIS IT SYSTEMS, VERSOFT SAFE SYSTEMS, WENIGER SOFTWARE HOUSE. 

Floor plan of Japan IT Week Autumn 2014: http://www.japan-it.jp/en/aki/doc/floorplan/ 
To search information of exhibitors and exhibits: http://www.japan-it.jp/en/aki/eguide/ 

Save your dates for the next Japan It Week 

The next edition of Japan IT Week will be held next spring from May 13-15, 2015 at Tokyo Big Sight, Japan. The show is expecting 85,000 professional visitors and 1,550 

exhibitors from all over Japan, Asia and the world. There will be a new show “1st CONSUMER IT PRODUCTS EXPO (C-PEX)” featuring all kinds of IT products related 

Smartphones/Tablets/Wearable Devices, PCs, and those related accessories. 
Next year’s autumn edition will returning at Makuhari Messe, Japan from October 28-30, 2015 with a new exhibiting specialising in IoT (Internet of Things) and M2M 

(Machine to Machine) related products and services - 1st IoT/M2M Expo Autumn 

Japan IT Week Autumn will continue to provide a firm platform for IT related professionals to seek the latest technologies and solutions in the second half of the 

year. In combination with the spring edition - Japan IT Week Spring, the shows will provide flexibility in choosing the frequency and timing for firms to participate 

at the show to conduct business with IT related professionals from Japan and Asia. 

For further information visit the official show webpages - Spring edition: http://www.japan-it.jp/en/, Autumn edition: http://www.japan-it.jp/en/aki/ or contact Show 

Management directly: jiw-pr-eng@reedexpo.co.jp 

News Source: Japan IT Week Autumn Show Management


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