[FairNews] With two new G Series smartphones, the third genera￢tion L SeriesIII and impressive new UX features, LG Electronics (LG) announced prior to the start of Mobile World Congress (MWC) the company’s intention to expand its user base in 2014 with compelling products designed to meet the user requirements of a global audience. Coming off a successful 2013 where the company introduced much talked-about devices such as the G2, Nexus 5 and G Flex, LG is confident that its product strategy for 2014 will continue to show strong returns.
“It has become increasingly important for LG to not only deliver the best mobile experi￢ences possible to our customers, but also to ensure that those experiences are consistent across all our devices,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “As far as smartphones have come in recent years, we should not lose sight of the fact that less than a quarter of the world’s con￢sumers are smartphone users. That’s why our product lineup in 2014 will include devices with a unique user experience that appeal to a wider spectrum of consumers.”
In addition to its newest devices, LG’s emphasis on introducing premium UX features, such as Knock CodeTM, will continue to be a priority as a way to more clearly differenti￢ate LG smartphones from the competition. First announced in the G Pro 2, Knock Co￢de, allows users to power on and unlock their smartphones with simple “knocks” on the screen. This year, Knock Code will be a core offering on a wide range of LG global smartphones as part of the company’s strategy to offer a consistent and unique user experi￢ence.
Knock CodeTM : Security and Convenience in One
With recent research data showing that users unlock their smartphones more than 100 times a day, LG clearly saw this as an opportunity where it could add value. Knock Code, which evolved from the KnockON feature first introduced in LG G2, enables users to both power on and unlock their LG smartphone in one easy step by tapping a personalized pattern on the phone’s screen. Knock Code offers greater security as the pat￢tern is entered on a blank screen using an￢y￢where from two to eight taps, allowing for more than 80,000 possible combinations. What’s more, Knock Code can be entered on any part of the display, making one-handed entry effortless and convenient. A number of previously released LG smartphones will also receive Knock Code firmware updates as well.
LG G Pro 2: Sequel Offers Richer, Fuller Experience
The G Pro 2 is a successor to the G Pro, last year’s winner of the Best Smartphone of MWC 2013 award. The G Pro 2 is more than just a worthy successor to the original G Pro. With a bold 5.9-inch Full HD IPS display, the latest Android 4.4 KitKat OS and a host of best-in-class technologies, G Pro 2 boasts an immersive viewing experience and is the first LG smartphone to offer an enhanced 13MP camera with Optical Image Stabi￢lizer Plus (OIS+) technology. Photography buffs will appreciate the G Pro 2’s advanced picture and video editing functions.
