[Fairnews] The Consumer Electronics Association (CEA)® today announced the launch of the Sports Tech Marketplace, a showcase of the latest in sports technology set to debut at the 2015 International CES®. Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. The 2015 CES is scheduled to run January 6-9, 2015, in Las Vegas, Nevada.

Presented by the Sports & Fitness Industry Association (SFIA), the Sports Tech Marketplace will highlight how technology is being incorporated into sports and how it is affecting the participant experience. The marketplace will feature the most recent products, services and trends in sports technology, placing a global spotlight on this fast-growing category. The Sports Tech Marketplace will be located within the Sands Expo at CES Tech West.

“Technology is being used more and more in sports, and the 2015 CES will be the ‘can’t miss’, best place to experience the wide range of these products and solutions,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Sensors, wearables and mobile technologies are revolutionizing sports by providing real-time information that enables us to better achieve our athletic goals. CES is at the forefront of this emerging category and we’re pleased to partner with SFIA to bring it to life.”

“Technology has driven some of the greatest innovations in our industry,” said Tom Cove, president and CEO, SFIA. “We’re proud to partner with an organization like CEA to launch the Sports Tech Conference and Marketplace. We see technology revolutionizing the current sports landscape and we’re only at the tip of the iceberg. The combining of these two storied associations to produce the conference and marketplace ensures that it will be of the highest quality. We hope Vegas and the tech industry is ready for the sports industry, because we’re ready for them.”

The Sports Tech Marketplace will be part of CES Tech West which includes the Sands Expo (Sands), The Venetian and Wynn/Encore exhibits. Tech West will also feature leading companies and the newest innovations in lifestyle technologies, including fitness and health tech, smart home, the Internet of Things, sensors, startups and other high-growth technologies changing the way we work, live and play.

The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. Companies interested in exhibiting in the new Sports Tech Marketplace should contact Kristen Nafziger at knafziger@CE.org.

Registration for the 2015 CES is now open. For more information, visit CESweb.org.

Note to Editors: The official name of the global technology event is “International CES®.” Subsequent references to the event can be shortened to “CES.”