[FairNews] Incheon Business Agency (http://www.iba.or.kr, CEO: Gyung-Hwan Choi) successfully completed ‘Cuore del Design Incheon Korea’ held in Milan, Italy.
Manager of ‘Cuore del Design Incheon Korea’ said, “More than 1,000 visitors visited the exhibition per day, and a large number of visitors showed deep interest asking questions about features and development processes of products as they viewed outcomes of symbiotic collaboration between public organizations and private companies. Incheon successfully launched an affirmative flare as an international design city.”
The organizer of the exhibition explained that enthusiastic response from the audience reflects peoples’ growing interest in design and companies.
Also, the organizer explained that the exhibition was effective for promoting Incheon as a city with great design potential as well as a host city where 17th Asian Games set to be held in September this year.
Majority of audience who visited this design exhibition, were design professionals and journalists from Italy, the United Kingdom, Austria and Spain. In its early days, majority of the audience were students majoring in design and members of design industry but audience base expanded and diversified as time elapsed, attracting a large number of general audience from many countries on weekends.
“I am astonished by excellent design of Korea,” said one of visitors at ‘Cuore del Design Incheon Korea’
This event served as a momentum to effectively expand the status of Incheon as an international city as well as publicizing capabilities of small but strong companies of Incheon whereas it has been poorly recognized in international community despite their strengths such as chosen as Incheon Free Economic Zone and the 17th Asian Games in 2014.
An official at the Incheon City Government said, “We are extremely happy to successfully complete the event, which was first of its kind among local governments. We gained confidence.” The official also noted that the municipal government will evolve the exhibition as a means of regular publicity for expanding overseas markets through close collaboration with small but strong companies in Incheon.
